blogs / 15 Feb 2024

embracing cultural sensitivity in global mobility: insights for black history month

black history month: a focus on diversity and inclusion

Black History Month offers a vital opportunity for companies to reflect on their commitment to diversity and inclusion, especially in global mobility. It’s a time to recognize the unique challenges faced by Black employees and the importance of supporting their cultural identity during international relocations.

understanding the cultural challenges in global mobility

Relocating employees internationally involves navigating diverse cultural and personal needs. Settling into a new location and becoming part of a community takes planning and support for anyone. Two examples that are frequently challenging for Black employees moving into new communities and cultures are personal grooming preferences and religious observances. Understanding and addressing these aspects of daily living are crucial for the comfort and success of adjusting to new environments.

  • Example 1: Hair Care for Black Employees – The Texas Black Hair Initiative: A significant aspect of cultural sensitivity is understanding the hair care needs of Black employees. For instance, the Black Hair initiative in Texas assists Black employees in finding local hairstylists who specialize in Black hair care. While this initiative is specific to Texas, it is an excellent model for companies to develop similar programs or partnerships in other locations around the world, recognizing the importance of hair care in preserving cultural identity.
  • Example 2: Dietary Needs – Catering to Muslim Employees: Another important consideration is respecting the dietary needs of employees from different cultural and religious backgrounds, such as providing Halal options for Muslim employees. Ensuring access to appropriate food choices in the communities where they live, but also in or near the local workplace, not only respects religious practices but also contributes to the employees’ sense of being valued and included.

the broader impact of cultural awareness

Recognizing and addressing these needs is not just about logistics; it’s crucial for creating an environment where employees feel their cultural identities are acknowledged and respected. Such awareness is key to building an inclusive, supportive atmosphere that ultimately enhances employee well-being and productivity.

connecting with local communities

Helping employees connect with communities with similar cultural backgrounds can significantly ease their transition. Establishing networks or partnerships with local cultural organizations can provide a sense of belonging and community.

practical steps for companies

  1. Cross-cultural Training: Include specific training on diverse cultural practices and needs as part of the pre-departure or post-arrival process. In fact, today, employees can combine the approach and have part of the training prior to leaving and complete it once they arrive, getting the best of both perspectives.
  2. Resource Lists and Local Initiatives: Create resource lists of local services, like the Black Hair initiative in Texas, tailored to various locations worldwide.
  3. Feedback and Continuous Improvement: Use feedback from relocated employees to continuously improve and adapt support strategies.

call to action

We urge our clients to consider how they might enhance their global mobility strategies to support the cultural needs of their employees better. Together, we can make global mobility a positive, enriching experience for all.

Black History Month reminds us of the importance of cultural diversity and inclusivity in every aspect of our operations, including global mobility. At Cartus, we are committed to ensuring that our mobility strategies not only recognize but actively support the diverse cultural needs of all employees, where they will say, “You knew I was coming, and I feel like I belong.” This approach not only honors the spirit of Black History Month but also reinforces our dedication to creating a globally inclusive workforce.

Mark McPherson

about the author

Mark McPherson is the Manager of Branding and Communications for Cartus. He is also a Core Leader of the Anywhere African-American Caribbean and Service (Veterans) Employee Resource Groups. Mark has an extensive background in Communications, Human Resources, and Employee Engagement.