blogs / 27 Feb 2024

holi 2024: the festival of colors and joy

Holi is one of the most vibrant and joyful festivals in India, celebrated by people of all ages, religions, and backgrounds. This year, it will be celebrated on March 25, according to the Hindu lunar calendar. The festival is characterized by the throwing and smearing of brightly colored powders and water, creating a kaleidoscope of colors that cover streets and people alike.

Beyond its exuberant colors, Holi holds cultural and religious significance. Legend has it that the festival commemorates the playful antics of Lord Krishna (a major deity in Hinduism), who doused his beloved Radha and other gopis (milkmaids) with colors. It also symbolizes the victory of devotion and love over hatred and animosity. Holi brings communities together, transcending barriers of age, gender, and social status. It’s a time when people gather to dance, sing, and exchange warm wishes. Traditional sweets like gujiya and thandai are savored, adding to the festive spirit. If you are relocating or visiting India during this festive period, here are some tips to help you navigate the festival.

navigating the celebration

The festival begins on the eve of Holi, with the ritual of Holika Dahan – the burning of a bonfire that symbolizes the destruction of the evil demoness Holika, who tried to kill the devotee, Prahlada. People gather around the fire, singing, dancing, and praying for their well-being.

The next day, people wake up early and start playing with colors, throwing powder and water at each other, using water guns, balloons, and buckets. The colors represent happiness, love, and the beauty of nature. People also greet each other with hugs and sweets and visit their friends and relatives to share the joy of Holi.

Participating in Holi can be a transformative experience for an expat, offering a glimpse into India’s communal spirit and ethos of inclusivity. As you dance to the rhythm of traditional music, exchange colored powders with locals, and indulge in festive delicacies, you become part of the collective celebration that transcends boundaries.

As you navigate the joyful chaos, you may encounter the spirited phrase “bura na mano, Holi hai,” which translates to “don’t mind, it’s Holi!” It embodies the ethos of forgiveness and acceptance, reminding expats to approach the festival with an open mind. It is a reminder that amidst the cacophony of colors, a universal message of unity and joy binds everyone together.

Holi is especially celebrated in the Braj (a region in India on both sides of the Yamuna river with its center at Mathura-Vrindavan in Uttar Pradesh), where Lord Krishna is believed to have grown up. Here, the festival lasts over a week and involves various rituals and traditions, such as Lathmar Holi, where women playfully hit men with colorful sticks symbolizing their love, and Phoolon wali Holi, where flowers are thrown instead of colors.

the impact on relocation

Holi is a festival that brings people together, but it can pose some challenges for those planning to relocate during this holiday. Here are some tips to make your relocation easier during Holi:

  • Plan ahead: If you are moving to a new city or state, try to schedule your relocation before or after Holi, as the festival may cause traffic jams, road closures, and delays in transportation and delivery services. If you must relocate on Holi, make sure you book your movers and packers well in advance, and confirm the date and time of your move with them.
  • Protect your belongings: Holi is a messy festival, and you don’t want your furniture, appliances, and other items stained or damaged. To avoid this, wrap your belongings in plastic sheets, bubble wrap, or cardboard boxes, and seal them properly. You can label them “fragile” or “do not open” to prevent unwanted tampering. If possible, avoid moving your items on the day of Holi, and store them in a safe and secure place until the festival is over.
  • Be careful with colors: Holi is a fun festival, but it can also be harmful if you are not careful with the colors. To avoid allergies or skin reactions, use only natural or organic colors, or avoid playing with colors altogether. You can also wear protective clothing, such as long sleeves, pants, and hats, and apply oil or moisturizer on your skin and hair beforehand. After that, wash them off as soon as possible, using mild soap and water. If you experience any adverse reaction, consult a doctor immediately.
  • Respect the culture: Holi is a festival that celebrates diversity and harmony, and you should respect the culture and traditions of the place where you are relocating. If you are moving to a place where Holi is celebrated, you can join the festivities, but be mindful of the local customs and etiquette. You should only throw colors at people you know or who consent. Do not force anyone to play with colors or touch anyone without consent. Enjoy the festival, but also respect the sentiments and beliefs of others.

Holi festival can make your relocation more colorful and memorable if you follow these tips and precautions.

The Cartus team wishes all who celebrate this vibrant festival a happy and safe Holi 2024!

Priyanka Guha

about the author

Priyanka Guha, Director of Client Services, Asia-Pacific, holds regional leadership responsibilities and country ownership for Cartus’ Global Talent Mobility practice in India. She delivers comprehensive relocation services with teams based in Bengaluru and Hyderabad and manages a portfolio of Fortune 500 multinational companies.